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How to Use Groups in Facebook to Attract More Customers


Facebook offers businesses many tools to attract more customers online. One feature that is becoming more and more popular for companies is Facebook groups. By using groups, businesses are able to learn about their customers, provide bonuses and incentives as well as actually sell and make money online!

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5 Reasons Why Your Website Isn’t Generating New Leads

  1.  Your website doesn’t have any testimonials, reviews or success stories

When potential customers and clients want to learn about your business, they tend to focus on third-party opinions rather than only trusting what your company has to say about itself. Review websites and social media have become a very important part of the buyer’s journey. Including testimonials, reviews, case studies and success stories right on your website is the best way to educate your leads on the value of your business and help guide them through the decision making process. Don’t force them to leave and search for another website to find the important opinions and feedback about your services. Highlight customer stories and include real life examples and quotes within your web pages and even create a dedicated section for this. Third party validation increases your credibility and without it you may be losing out on business.

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Using Social Media To Attract & Retain Your Best Employees

In today’s workforce, company culture is incredibly important to prospective employees. Attracting great, loyal and long-term talent is now much more about your company name, salary or it’s location. By not only creating but showcasing, a great company culture you can attract talent from all over the world and build an organization that thrives.

“In today’s culture, who you work with is becoming more important than who you work for, and digital marketing is the best way to show prospective employees who you are as an agency, from the bottom up.” – Hubspot

How do most people find out about new products, brands and opportunities? Social media! Social media is an excellent way to achieve many of your business goals including brand awareness, lead generation as well as talent acquisition. Facebook, Instagram, Snapchat, Youtube, Twitter, and LinkedIn are all platforms that you can utilize to highlight your company’s best attributes and show off why it’s a great place to work. Let’s dive into the best ways to use social media to attract and retain employees for your company.

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What You Need To Know About The Facebook Newsfeed Changes

As of January 11, 2018, Facebook has made changes to it’s algorithm so to encourage more “meaningful” interactions. This means that posts from pages and videos will be seen less on your news feed and opportunities to interact with the people you care about will increase. This is important for businesses to acknowledge because it will make a big impact on their Facebook marketing efforts.

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5 Things Companies Are Doing To Retain Employees

In a study of over 1000 workers, 31 percent reported having quit a job within their first six months.” – BambooHR

Employee retention is key to successful company growth. In order to retain your most talented and skilled employees, putting in place processes is a necessity. Plans for creating clear job descriptions, promotion and bonus structures as well as scheduled meetings and trainings are critical to encourage retention and growth. Here are 5 strategies successful companies put into place in order to retain employees.

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5 Softwares Companies Use To Hire & Retain Top Talent

Are you looking to streamline your processes in 2018? In order to grow and scale successfully, your business needs to look into each and every facet of your organization and identify how to implement more effective plans and processes. This includes hiring and recruiting top talent. How are you currently marketing yourself to generate interest from top talent? What processes are in place to ensure that potential candidates are aware of your available positions? If you are looking for ways to simplify your hiring process or improve it, here are 5 softwares you can utilize to do just that!

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