Episode 12: Why Small Businesses Need a Blog & How to Get Started
A blog is one of the most simple and cost-effective ways to promote your small business. If done correctly, blogs will drive traffic to your site, establish you as an authority in your profession, and increase your sales.
Episode 11: How to Get Financially Fit with Jamie Trull
You can’t scale a business that isn’t profitable. Small business financial literacy coach and profit strategist Jamie Trull shares how to get financially fit in this episode.
Episode 10: How to Make Business Travel Easier & More Fun
Business travel doesn’t have to be a drag. In this episode, Shanna shares some simple tips to reduce stress and build in more things that you enjoy.
Episode 9: Defining Vision with Mary Houlihan
Spiritual life coach, Mary Houlihan joins On Track to share her journey feeling unfulfilled in her sales career, grappling with what making a difference means, and then stumbling upon an entirely new and unexpected career.
Episode 8: Rethinking Possibilities with Molly Mahar
In this episode, Molly Mahar shares her journey helping women reclaim intimate, honest, and joyful relationships, all while rethinking what’s possible in life.
Episode 7: Taking Bold Risks with Adam Auriemma
Adam Auriemma joins On Track with Shanna Goodman to discuss his journey of channeling his love of media and ability to write and edit into service-based journalism.
How To Market Your Professional Organizing Business like a Pro
Years ago when I started my business helping other small business owners, I had the idea of creating marketing kits specifically for certain industries. I wanted to be able to do all the research on what works for that type of service-based small business, create the messaging that attracted their ideal types of clients, and […]
How To Brainstorm Must-Read Blog Ideas For Your Organizing Business
When it comes to must-read blog ideas for your organizing business, you have to discover topics that will resonate with your audience. Most likely, you have a good idea of what makes a compelling blog, but coming up with blog ideas can be difficult. Here are some ways to brainstorm great blog ideas for your […]
Episode 6: Practice, Not Perfection
Overcoming perfectionism isn’t easy, but think about the concept of “practicing” instead. Just as someone “practices” yoga by pushing a little further each time, look for ways to just keep moving forward with your business.
Episode 5: How to Hire & Delegate Work With a Virtual Assistant
Virtual assistants (or VAs) can take many tasks off of your plate as a small business owner. In this episode, Shanna details exactly how to go about hiring and delegating work with a VA.