In today’s workforce, company culture is incredibly important to prospective employees. Attracting great, loyal and long-term talent is now much more about your company name, salary or it’s location. By not only creating but showcasing, a great company culture you can attract talent from all over the world and build an organization that thrives.
“In today’s culture, who you work with is becoming more important than who you work for, and digital marketing is the best way to show prospective employees who you are as an agency, from the bottom up.” – Hubspot
How do most people find out about new products, brands and opportunities? Social media! Social media is an excellent way to achieve many of your business goals including brand awareness, lead generation as well as talent acquisition. Facebook, Instagram, Snapchat, Youtube, Twitter, and LinkedIn are all platforms that you can utilize to highlight your company’s best attributes and show off why it’s a great place to work. Let’s dive into the best ways to use social media to attract and retain employees for your company.