AMP'D

Craft a Compelling Company Story- Building a Story Brand (Key Take-aways)

Building a Story Brand by Donald Miller is one of the best resources we’ve found on how to craft a compelling company story to appeal to prospective customers. Take-away #1: No one cares. It’s your job to make people care about what you’re selling. There is so much noise competing for our attention. We are … Read moreCraft a Compelling Company Story- Building a Story Brand (Key Take-aways)

The Everything Store: Jeff Bezos and the Age of Amazon (Key Take-aways)

Did you know that when Amazon.com launched, it was the underdog book seller, competing with Borders, Barnes & Nobles and other big box bookstores? To date, Borders has died, Barnes & Noble has been battered, but survived, and Amazon has thrived. Why? Take-away #1: Obsessively Think About the Customer and How to Provide Value About … Read moreThe Everything Store: Jeff Bezos and the Age of Amazon (Key Take-aways)