AMP'D

The 3 Best Business Intelligence Tools for Marketers

Part of effectively reaching your ideal customer is gathering information on what their needs are and how they’re currently interacting with your business. We have a few tools that we use on a regular basis to gain insight on customer behavior- Spyfu, Hotjar, and ArcGIS. They’re all web-based and require an account, though some offer … Read moreThe 3 Best Business Intelligence Tools for Marketers

5 Reasons Why Your Website Isn’t Generating New Leads

  1.  Your website doesn’t have any testimonials, reviews or success stories

When potential customers and clients want to learn about your business, they tend to focus on third-party opinions rather than only trusting what your company has to say about itself. Review websites and social media have become a very important part of the buyer’s journey. Including testimonials, reviews, case studies and success stories right on your website is the best way to educate your leads on the value of your business and help guide them through the decision making process. Don’t force them to leave and search for another website to find the important opinions and feedback about your services. Highlight customer stories and include real life examples and quotes within your web pages and even create a dedicated section for this. Third party validation increases your credibility and without it you may be losing out on business.

Read more5 Reasons Why Your Website Isn’t Generating New Leads