As a small business, your growth is primarily dependent on word of mouth and local marketing tactics. Whether you are already utilizing online marketing to increase traffic and leads to your website or you are considering implementing an online marketing plan, read on to get some valuable tips to help your business grow!
Part of effectively reaching your ideal customer is gathering information on what their needs are and how they’re currently interacting with your business. We have a few tools that we use on a regular basis to gain insight on customer behavior- Spyfu, Hotjar, and ArcGIS. They’re all web-based and require an account, though some offer … Read moreThe 3 Best Business Intelligence Tools for Marketers
As marketers, if there is one thing that we are all aware of it’s the fact that the world of marketing is constantly changing. We spend countless hours creating content through the process of well-defined strategies, only to discover that there is a new and improved way to do what we do. That my friends … Read moreContent Marketing Evolution
Lean UX is a term that has gained increasing popularity in the last few years, and it’s easy to see why. Collaborative, fast, results-oriented—sign me up! Now, what exactly is Lean UX and how is it used in day-to-day business? What is Lean UX? “Lean” as a concept is nothing new. It has been used … Read moreLean UX to Drive Customer Conversion
Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work … Read moreSearch Marketing: How to Do It Well & What to Measure
Website design can be tricky. Your website is the center of your business hub and is the digital storefront. It’s the first place people look when they hear about you and it’s the first place they look when considering applying for a job. Your website is – or should be – your biggest marketing asset … Read moreWebsite Design To Save Money & Increase Sales
Building a Story Brand by Donald Miller is one of the best resources we’ve found on how to craft a compelling company story to appeal to prospective customers. Take-away #1: No one cares. It’s your job to make people care about what you’re selling. There is so much noise competing for our attention. We are … Read moreCraft a Compelling Company Story- Building a Story Brand (Key Take-aways)
Are You Collecting and Using Data From Your Customers? Customer data is key to success with online marketing. Why? Because the data you collect from your customers tell you what you need to know about their behaviors and their engagement with your business. With this useful information, you can take the “guessing game” out of strategy … Read moreHow Your Business Should Gather & Use Customer Data For Marketing