AMP'D

The 3 Best Business Intelligence Tools for Marketers

Part of effectively reaching your ideal customer is gathering information on what their needs are and how they’re currently interacting with your business. We have a few tools that we use on a regular basis to gain insight on customer behavior- Spyfu, Hotjar, and ArcGIS. They’re all web-based and require an account, though some offer … Read moreThe 3 Best Business Intelligence Tools for Marketers

Lean UX to Drive Customer Conversion

Lean UX is a term that has gained increasing popularity in the last few years, and it’s easy to see why. Collaborative, fast, results-oriented—sign me up! Now, what exactly is Lean UX and how is it used in day-to-day business? What is Lean UX?  “Lean” as a concept is nothing new. It has been used … Read moreLean UX to Drive Customer Conversion

Search Marketing: How to Do It Well & What to Measure

Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work … Read moreSearch Marketing: How to Do It Well & What to Measure

How Your Business Should Gather & Use Customer Data For Marketing

Are You Collecting and Using Data From Your Customers? Customer data is key to success with online marketing. Why? Because the data you collect from your customers tell you what you need to know about their behaviors and their engagement with your business. With this useful information, you can take the “guessing game” out of strategy … Read moreHow Your Business Should Gather & Use Customer Data For Marketing

How to Use Groups in Facebook to Attract More Customers


Facebook offers businesses many tools to attract more customers online. One feature that is becoming more and more popular for companies is Facebook groups. By using groups, businesses are able to learn about their customers, provide bonuses and incentives as well as actually sell and make money online!

Read moreHow to Use Groups in Facebook to Attract More Customers