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How to Use Groups in Facebook to Attract More Customers


Facebook offers businesses many tools to attract more customers online. One feature that is becoming more and more popular for companies is Facebook groups. By using groups, businesses are able to learn about their customers, provide bonuses and incentives as well as actually sell and make money online!

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Using Social Media To Attract & Retain Your Best Employees

In today’s workforce, company culture is incredibly important to prospective employees. Attracting great, loyal and long-term talent is now much more about your company name, salary or it’s location. By not only creating but showcasing, a great company culture you can attract talent from all over the world and build an organization that thrives.

“In today’s culture, who you work with is becoming more important than who you work for, and digital marketing is the best way to show prospective employees who you are as an agency, from the bottom up.” – Hubspot

How do most people find out about new products, brands and opportunities? Social media! Social media is an excellent way to achieve many of your business goals including brand awareness, lead generation as well as talent acquisition. Facebook, Instagram, Snapchat, Youtube, Twitter, and LinkedIn are all platforms that you can utilize to highlight your company’s best attributes and show off why it’s a great place to work. Let’s dive into the best ways to use social media to attract and retain employees for your company.

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How Businesses Are Using Facebook Live to Increase Engagement

According to Social Media Today, “people are spending 3 times longer watching live video versus ones that have already been pre-recorded..” More businesses are using Facebook as a tool to create cost-effective, highly engaging and fun video content. It’s quick, easy and can be very “in the moment” versus having an entire production set. Your business can connect more directly with your audience using Facebook Live while creating excitement around your company culture, product release, content production and more. Here’s how your company can starting using Facebook Live to increase engagement.

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What You Need To Know About The Facebook Newsfeed Changes

As of January 11, 2018, Facebook has made changes to it’s algorithm so to encourage more “meaningful” interactions. This means that posts from pages and videos will be seen less on your news feed and opportunities to interact with the people you care about will increase. This is important for businesses to acknowledge because it will make a big impact on their Facebook marketing efforts.

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