Delegating So You Don’t Have To Do It All Yourself!
As a small business owner, your to-do list is never complete. When’s the last time you checked everything off and felt that your day was actually productive? We get it! The overwhelm is real. The struggle small business owners face of having to juggle sales, marketing, and actually serving your customers is truly what keeps most of us up at night. You probably feel like you’re never doing enough, there’s always more ideas and better ways to grow your business but you just don’t have the time! Want to know what can help? A clear marketing plan.
Many small business owners know they need a marketing plan (or some type of “plan”) but don’t have the time or energy to sit down and put it together. However, without a clear plan, you are actually going to end up spending more time and money on efforts. Without a clear marketing plan you don’t have a way to insightfully make decisions, spend budgets or delegate to team members. You’ll end up having to come up with ideas, figure out how to execute them, do it all yourself and then never truly understand the results of your efforts therefore repeating things over and over that could be improved or changed in order to generate better profits.
When it comes to business marketing, action is VERY important. However, taking action quickly and strategically is tough to do on your own. Whether you have a team of 2 people or 20 people, we recommend creating a marketing plan and delegating your strategy so you can focus on doing what you do best!
How To Use Your Marketing Plan to Delegate Tasks
First, if you haven’t created a simple marketing plan for your business, start here!
Once you have your clear marketing plan outlined, you can begin to identify tasks that need to be done yourself vs. tasks you can delegate to members of your team or experts!
Social Media Marketing
Your marketing plan may include social media marketing through Facebook, Instagram or another top channel. In order to make the most of your social media marketing, you should be regularly posting and engaging with your followers. This is a great task to delegate to a team member with experience on that specific platform. You can work together to develop a brand tone so that your posts and conversations with followers are in line with your company’s tone of voice and purpose. Then, create a social media scheduling calendar using a tool such as Later, Planoly, or Hootsuite. These tools are great for planning out content ahead of time and working with an expert contractor or a team member to review and approve posts for all top social platforms.
As we’ve mentioned in previous posts, your email list is crucial for promoting your services, keeping your company top of mind and most of all, generating new and repeat business. It’s important for your plan to include a clear strategy for email marketing. But you don’t have to do it all yourself! Delegate this task by assigning a team member to draft up weekly or monthly newsletters, as well as other email “templates” that can be used throughout the sales process. This could include emails to new clients, recent clients asking for reviews or referrals, and check ins with previous clients. After reviewing these emails, you can use a tool such as MailChimp or Constant Contact to send out regular and automated emails.
Content is the best way for you to showcase your expertise while providing value to your target audience. Your content can be a blog article, a social media post, an email newsletter, a downloadable PDF, or a video. Whatever is the best way for you to provide value to your ideal client! It’s good to test different ways of publishing content to gain insight into what works well with your target audience. Content creation is something you should definitely consider delegating. Creating content can be time consuming and overwhelming. Also, having an extra set of eyes on your content, especially someone that understands your audience, is very helpful!
The best way to delegate content is to start with a brainstorm session on what infrastructure you already have that can be recycled and reused efficiently. This process is included in our simple marketing plan guide (get it here!) and we will go over it in more detail during our free webinar!
Stop Doing Everything Yourself!
The unexpected awesomeness of having a clear marketing plan is that you are able to delegate and take things off your plate! Focus on what you love to do and what you are best at – whether that be serving your clients, brainstorming and strategizing your marketing, selling…or whatever makes you the happiest when it comes to your business! Once you have a clear marketing plan you will be able to take the steps necessary to delegate social media, email marketing and content creation and free up a lot of time for yourself!