One thing all small business owners have in common is the need to generate revenue month over month. Consistently bringing in new business, so that your revenue is predictable, stable and increasing is likely your ultimate goal. But how can you achieve this? After you’ve set your SMART goals for the upcoming year, your first step is to right into creating a results-focused marketing plan. In this article we’ll explore the three main focuses for your business to attract more clients consistently!
Create Valuable Content
Have you ever heard the marketing term “content is king”? Everyone from Bill Gates to your local marketing agency will repeat this phrase when discussing online marketing. The reason behind it is clear, without content there would be no such thing as online marketing. Businesses get found online due to content creation, whether it be blog articles, social media posts or even SnapChat videos. Creating valuable content is essential to showcasing your business’ expertise and credibility in your industry. Your content positions you as an expert to your ideal client. If you aren’t creating your own unique and valuable content, you are missing out on huge growth opportunities.
On your business website, you should have a blog. According to OptInMonster’s Blogging Statistics for 2020, “ Websites that also have a blog are shown to have 434% more indexed pages.” Your blog will be the hub for all your unique content that is targeted to speak to your ideal client. Having a blog will help your business get found online easily!
Creating a blog and filling it with articles may sound overwhelming. You’re probably saying “well, I’m not a great writer” or “I don’t have time for this!”. We get it! There are many ways you can fill up your blog without having to commit a ton of time and effort. You don’t have to blog everyday, you can take some time to write and then schedule out your content throughout the month. You can even outsource your writing to an expert blogger for anywhere between $10-$100 per blog, depending on the industry. However you decide to move forward, make a plan and stick to it!
Downloadable offers are the best way to grow your email subscriber list and generate new leads on a consistent basis. Create valuable offers that your target audience will find irresistible! These can be how-to guides, case studies, templates, checklists, coloring pages, activity pages, reference guides, quotes and more! Your offer will have an “opt-in” where your target audience will input their name and email before gaining access to the offer. You should have at least one downloadable offer available on your website to start, and a plan to create more based on your ideal clients’ needs.
“Given both options, 72% of readers would rather watch video than read text.”– 99firms.com
If you are comfortable in front of a camera, get to work on some videos! Videos can be an excellent addition to your blog articles and also a wonderful way to personally connect with your audience via email or social media. Create short, valuable videos that address your ideal client’s needs and questions. Your videos don’t have to be high quality production value, they can be done through your webcam or phone!
Live Virtual Events
Another way to get new leads to opt-in is to host virtual events. Webinars, courses, workshops or mastermind meetings are all a great way to get current and new clients engaged with your business. Present yourself as an expert and showcase that expertise by hosting these types of events using programs like Zoom, GoToWebinar or even just on Facebook or Instagram Live!
Increase Online Visibility
Social Media Marketing
“Brands are riding the wave of social media marketing. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).”
Increase your business’ brand awareness and online visibility by being active on social media channels! The best way to stay in front of your ideal client is to consistently post and engage on social media. Facebook and Instagram are the two top channels your business should focus on to start, with LinkedIn, Twitter and Pinterest right behind (depending on your industry and target audience!). If you’re looking for a way to organize and plan your social media marketing, we have a FREE content calendar template available here!
The importance of online reviews is unparalleled. Asking for reviews and testimonials is the best way to build your small business online presence. In fact, according to Qualtrics.com “91% of 18-34 year olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions.” Focus on building your reviews on the one or two top online platforms for your industry. A general spot would be Yelp or Google. Getting more reviews on your Google Business page is an excellent way to build your business’ search rankings for local search. Angie’s List is another reputable online review space for small businesses.
Get More Referrals
Repeat clients and referrals are the best way to continue to grow your business. Providing excellent customer service at every level, usually leads to great word of mouth referrals. However, it’s smart to also offer referral and repeat client incentives in order to encourage that business. Incentives could be discount offers for additional services or add-ons, small freebies or gifts, or even bonus gift cards for related services. For example, you could set up an automated email sequence thanking a client, asking them for a review then offering them a $50 gift card to a coffee shop, Amazon, or local business if they refer business your way! Setting up these types of campaigns and incentives ahead of time will ensure that you have a plan in place to generate more referrals and repeat business!
- Create a content plan and implement it! Content is the best way for your business to get found online by your ideal clients.
- Social media marketing is how you can increase brand awareness and connect with your ideal clients to generate more business by promoting offers, events, blogs, and more.
- Get more online reviews! Create email campaigns focused on asking for reviews and testimonials from current and past clients. Create incentive programs that will help encourage repeat and referral business!
- Attract more clients by having a clear, results-focused marketing plan! Don’t have one yet? Join our 30 Day Small Business Online Marketing Challenge