5 Marketing Tools Every Small Business Needs


The best tool for increased brand awareness and online presence is your company website. Your website is the biggest marketing tool you have available and can generate a ton of new and repeat revenue. After choosing a website platform that is right for you, be sure to keep your website up to date with your services, latest pricing options, and most importantly, your up to date contact information. You should also have reviews and testimonials, as well as case studies if available on your website in order to promote your credibility. Your website is your most critical sales tool and can be built out in the best way possible to provide value to your potential, current and past clients. With the use of landing pages, forms, call to actions, simple navigation and content on your website, your online marketing presence will successfully improve and generate new business. 


On your website, you should have a blog. Blogging is an excellent way to boost traffic to your website from search engines, build credibility and expertise in your industry as well as build your contact database. Creating consistent content for your blog is critical to the success of your online marketing efforts! Your blog can be a hub for your potential, current, and past clients where they will consider you a trusted resource for information. Most website platforms will come with a blog option as one of their features. Make sure that your blog also has a form to subscribe, in order to help build your contact database. Also, within your blog articles be sure to link out to other articles, including credible outside sources, in order to boost search engine optimization. Your blog is an essential tool that will help generate traffic not only through your email list and current subscribers but from search engines. Keyword optimized blog content is the best way to get your website and business found online. Create content that is valuable to your target audience and post regularly, so that Google can see you are a credible and reliable resource. Building your blog will help your business in so many ways and is a great long term marketing tool to grow revenue.

Content Calendar

With all this talk about blogging and building out your website and landing pages, you’ll need a place to store all your plans and action items! Your content calendar is the best place to store all of your content strategy and planning. [BONUS: GET YOUR FREE CONTENT CALENDAR TEMPLATE HERE!]. A content calendar should include your blogging calendar, social media, offers/lead magnets, email marketing, paid advertising and also a space for any website content or landing pages needed. The benefit of a content calendar is the ability to store all your ideas in one place and plan out your to-do list so you can stay on top of your marketing! You can plan out draft and publishing dates, as well as keywords, call to actions, images and responsibilities. This tool can be easily downloaded as a template, created in Google Spreadsheets or you can use a more advanced system such as Trello or Asana. Whatever way you decide is best for your business, just make sure that it’s easily accessible and readily available so you can use it everyday!

Social Media Scheduler

Scheduling out your social media in advance is a huge time saver and will benefit your business in many ways. Once you have your social media calendar completed, utilizing tools that help you schedule across multiple platforms in advance is essential for your business’ productivity and growth. Social Media scheduling tools come in all shapes and sizes. Focus on choosing the tool that is best for your business needs. First, what platforms do you need to schedule out regularly? What type of reporting is needed? Who needs to be able to access the tool for scheduling content and reviewing? 

A good option to start with (that’s also free) is the Creator Studio built into Facebook. This tool allows you to schedule on both Facebook and Instagram through your business page. If you are looking to also post on LinkedIn, Pinterest, and Twitter, you may want to consider other tool options such as Later, Planoly, or Hootsuite. Some tools will have basic features for free and you can pay to upgrade to schedule more posts or different post types. Having a scheduler tool in place for your business marketing is important for time management, productivity and to ensure that you are consistently marketing across social media. 

Reporting Template

The last tool we recommend for small businesses marketing on a budget is a reporting template. Having one place to track your marketing campaign results is essential to looking at everything in one, clear picture. If you are switching through multiple tabs and reporting tools then you may miss out on connections between campaigns that could tell you critical information on how to improve and get better results. For example, if you are running an email campaign to promote a course or download, you will want the analytics of open rates, click rates, as well as the number of downloads all in one spot. You also want to track who downloaded and what they did before and after on your website. Your reporting template should be campaign focused and report on only the necessary information to identify if marketing strategies are working or not working and what can be done to improve. 

Key Takeaways:

  • For successful small business marketing, you don’t need 100 different expensive systems and tools. You can make use of your current platforms as well as downloadable templates. 
  • Once you have a website and a blog set up, you will need tools to organize your marketing strategy and plan content. A content calendar is the perfect solution for this. 
  • Staying present on social media can be challenging and time consuming, scheduling your posts ahead of time will help tremendously. There are free options for social media schedulers for small businesses to take advantage of. 
  • Don’t forget to track your results! Your website, blog, social media platforms and any other marketing you decide is a best fit for your goal should all have reporting systems in place. Combine information from your reporting tools into one place based on campaigns.

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