Creating content is hard! Once you hit that publish button, the wave of relief washes over you as you watch the views start piling in. However, that relief quickly fades when you look at your to-do list of upcoming content creation! We understand the overwhelm business owners experience when creating a content strategy and implementing it. That’s why it’s best to take advantage of your best content and reuse and repurpose as much as possible! Make the most of your online content by using these tips.
Strategies to Make The Most of Your Online Content
Turn Blogs into Video
Video marketing is an excellent way for you to reach a broader audience online. While not everyone is super comfortable with being in front of the camera, however it will make it much easier to hit the “record” button if you already have the content ready and available. Use video to summarize your most popular blog content, or to tease a blog article and link to it on social media. Post your video to Facebook, Instagram, Youtube and link to it within email marketing in order to get the most use of the content you’ve created. Whether you’re in front of the camera speaking about the blog topic, or you use a slideshow with voice over, video is a wonderful way to repurpose any of the content you create!
Repurpose Graphics for Social Media
When you create a blog article or a lead magnet, it’s likely that you had some unique graphics created to go along with that piece. A great way to repurpose that content is to use those graphics on social media channels for posts! Graphics with quotes, statistics or general facts from your article will be perfect for Instagram, Pinterest and even Facebook (with a link back to the article).
Use Blogs for Slide Decks (or Vice Versa!)
A slideshow is another option for repurposing your blog posts – OR you can create blog posts from presentations and slide decks you already have created! Slideshare is a network where you can post your decks and also use it to embed within your website and share on social media. Slideshare has great benefits for SEO as well as opportunities to bring more traffic to your website and content. As mentioned above, you can also use slide decks with voice overs for video marketing on Instagram, Youtube and Facebook. You can also create workshops or webinars using your decks to teach your target audience about specific topics. Another option is to put your decks behind a landing page as a lead magnet in order to gather emails and grow your database.These are all opportunities for your business to repurpose blog content and slide decks into lead generating content!
Create an eBook from Blog Articles
Do you have multiple blogs about the same topic? Build a lead magnet for your target audience by combining a series of blog articles together! You can also create blog articles by breaking up a guide or eBook, then add a call to action at the bottom of each that lead to the full eBook’s landing page. Repurposing content in this way will ensure you get the most of your published guides and/or blogs. If you need tips and guidance on how to create an eBook, here’s a great resource from Designrr.
Create an email series from an eBook or blogs
Stay engaged with your email database by repurposing blog or eBook content into email marketing content. As part of your small business marketing plan, you will definitely want to include email marketing as a key strategy that will help grow your business. According to CampaignMonitor.com, “90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.”
Take snippets of your blog articles or directly from your downloadable content and use it for your email marketing. Add a link to the full article or to the landing page of the eBook in order for the reader to continue to learn more. Here’s some insight from the experts at Aweber on how to create engaging email content.
While content creation can be time consuming, remember that you have opportunities to repurpose your online content in a variety of ways. In order to grow your business’ online presence and create more ways to generate leads and revenue, you should consider all of the ways to repurpose the work you put into content creation. A great way to think through these strategies is to use our Content Calendar Template [get it for free here!]