If you have one hour per week, you have time to successfully market your business online! It’s true, when it comes to online marketing there is always MORE you could be spending time on. But if you are a busy small business owner with a small team, it’s not feasible to spend 15-25 hours per week on marketing tactics. You want to spend your time where you’re needed the most, and let’s face it – sometimes marketing your business gets pushed aside! In this article we’ll give you a list of marketing activities you can get done within one hour per week that will help set you up for success!
Things Small Business Owners Can Do To Market Their Business in One Hour Per Week
Working with a virtual assistant
One of the best investments you can make in marketing your business is to outsource marketing tasks that will save you time and effort. While you may be able to get everything done on your own, your time as a small business owner is extremely valuable. Also you don’t necessarily have the skill set to complete some of the more advanced marketing tasks such as paid ad campaigns, designing graphics and writing and designing downloadable lead magnets. This is when hiring a virtual assistant would come into play. An expert marketing VA can help you with implementing your marketing strategies on a regular basis, allowing you to check in once or twice per week while tasks are getting done in the background. With just one hour per week, you can manage a VA and provide them with new assignments and review their work.
Bulk schedule social media posts
A great time saver and a task you can complete within one hour per week is scheduling out your social media posts. In order to do this, you will need to use a scheduling tool such as Facebook’s scheduling tool or another system like Planoly, Hootsuite or Later. Once you have a tool that you like, sit down and get to work! Schedule out posts for the week or for the full month, as much as you can using your Content Marketing Plan. You will want to promote your website’s content, blog articles, services, sales and limited time promotions as well as share other business’ and reputable sources’ articles and information. Once you have everything scheduled out you can check back in here and there to make sure things have posted in correct formatting or if you need to edit based on timeliness.
Communicate to your email list
We recommend engaging with your email list at least once per week, so email marketing is a great way to spend part of your weekly marketing time. With a full hour, you should have time to schedule out multiple email communications to your list in order to promote your recently published content, a lead magnet or a service you are offering.
You can also create emails as part of nurturing campaigns that can be automated through your email tool. Email nurturing campaigns are a great way to keep in touch with your recently converted leads and prospects who are still in their buyer’s journey. Setting these up and letting them work their magic is a valuable way to spend your marketing time.
Research blog ideas
Whether you are writing your own blog content or outsourcing it to a writer or Virtual Assistant, spending time weekly researching new blog ideas is helpful in many ways. You may have your Content Calendar already built out for the month or even for the quarter, but there is a constant flow of new trends and information coming your way that will guide you in creating valuable content for your audience. Keep a running list of ideas for content at all times and spend time tweaking current published content to reflect new lead magnets, trends and information. Keeping your content up to date and fresh is important to showcase expertise to your audience!
In our recent article, 3 Things You Can Do To Reuse Content for Better Online Marketing, we touch on a few great ways to repurpose your content. When you have limited time as a busy small business owner, repurposing what’s already available to you is the best way for you to get the most value from what you’ve created and save yourself time and energy!
Record a video
Video is an excellent way to engage with your audience on your website, through social media and in your email marketing. According to an article about the benefits of video in content marketing, written by Digital Examiner, “Campaign Monitor found that adding video to their emails increased their click-through rates up to 96% where normally they would expect a 2-3% click-through rate. While Hubspot found that adding the word “video” to your email subject line increased their open rates by 13%.”
Recording a video can take only a few minutes of your one hour a week marketing time! Your video can be a quick summary of a topic you wrote about on your blog, an update on news going on with your business or services, local event announcements or an opinion or thought on a new industry trend. Tips and stats are also great to include in videos to show expertise.
Engage with social media followers
Don’t forget about social engagement! You should be spending time weekly to check in on any new comments or messages on social media. Responding as soon as you can to your followers makes a world of difference when it comes to your brand recognition and reputation. If you have any new followers, you can spend a few minutes thanking them for the follow via direct message and getting to know them. Any comments should be responded to, even if it’s a simple “thank you!”.
Marketing your small business doesn’t have to be super time consuming. Whether you are a small team or doing most (or all) of the marketing yourself, spending one hour a week focused on your to-do list will help set you up for success! The best way to be sure you are able to implement tactics within such little time per week is to have a Small Business Marketing Plan created at the start of every year. If you need help creating your plan and would like guidance including the tools and templates that will ensure success with online marketing, check out our exclusive online course for small biz owners!