According to a recent study, 93% of consumers used the internet to find a local business in the last year. Despite this, many small businesses don’t take advantage of Google’s free Google My Business. Google offers businesses several benefits once they are set up on Google My Business such as allowing them to appear in maps and local pack listings. So, if you are considering creating a Google My Business, this article will walk you through the process step-by-step.
Step-by-Step: Creating Your Google My Business
Creating your Google My Business is a simple process, and all you need is a Google account to get started. After you have secured a Google account, follow these easy steps and be on your way to giving your customers more ways to connect with you.
If you haven’t already, create a Google account for your business.
Go to Google and type your business name and your city in the search bar.
Click on the “maps” tab to begin your search. Note: you may have to click on the “more” tab which will have “maps” as an option on the dropdown.
You should see a map of your region. If your business hasn’t been added, it won’t show up. However, if your business does show up that means Google has added it through a third-party tool. If that is the case, you will need to claim ownership of your business.
If your business hasn’t been added, you will click the three horizontal lines that are to the left of the search bar.
Scroll down until you see, “Add a missing place.” Once you click on that, you will see a box where you will add in the details of your business. This will include your business name, the category of your business, hours, website, and contact information.
You will review all your details and then click, “Claim this business.”
After you have claimed your business, you will be added to Google’s listing immediately, although it may take up to 24 hours to show as active. Expect an email from Google confirming that your business listing is active along with a link to your new business page.
Steps To Take After Setting Up Your Google My Business
Adding images to your Google My Business listing is always a great idea. One huge benefit is being able to send customers a link where they can write a review of your services. These reviews will show up next to the map on your Google My Business page.
Along with customer reviews, you can also add updates to your business page like holiday hours or new services. You will also have the option to utilize the Google My Business marketing kit that includes free marketing materials to promote your small business on and offline. Any business with a verified profile can access all the free Google marketing tools.
Ready to go?
Now that you have a clear understanding of how to claim your Google My Business page and the benefits it offers businesses, get your Google My Business page up and running and start attracting new customers! Take your online marketing to the next level by sharing on Google My Business, and other social media sites.