One of the most powerful ways to build your brand and stay connected to your target audience is through consistent blogging. According to a recent marketing report, 86% of companies produce blog content as an integral component of their marketing strategy. Here are 5 benefits of blogging for your small business.
1. Set Your Small Business Apart From the Competition
Most likely, numerous small businesses provide the same services as your company. However, blogging can help emphasize what makes your company unique. All cleaning companies are not the same; some are residential cleaners, some small business cleaners, and some focus on Airbnb. Blogging helps give information about your small business that will distinguish you from the competition.
2. Drive Traffic to Your Website & Improve SEO
A blog will increase your Search Engine Optimization (SEO). Chances are your new blog won’t land you on the first page of Google right away, however, regular blogging will enhance your rankings over time.
Publishing consistent blogs to your site helps you get new visitors. Once a visitor lands on your blog you will be able to redirect your products and services through links they find relevant.
3. Build Credibility
Customers are searching for credible businesses. They are more likely to trust a small business that generates valuable information on the services and products they are searching for. By writing quality content on topics you are skilled in you are building trust with prospective customers and in turn, customers believe in your brand.
4. Promote Your Business
Blogs are free or very inexpensive PR for your small business. You can use your blog to promote events or sales you are having. They are a great place for product updates as well. Add a video to your blog and increase your reach by showing your products off. For example, an interior design company can use its blog as a project reveal to highlight new designs.
5. Improve Internal Linking
Internal linking is when you link other content from your site into your blog. It helps visitors navigate to important pages on your site. Content won’t rank without links. Using your content to create links serves two purposes. It will help you get your ranking up and it will also be an opportunity for visitors to read more of your content. This helps enormously with your SEO success. The better you rank, the more visible your site is and the more traffic and potential leads you receive.
Are you ready to start blogging to grow your business?
Position yourself as an expert in your industry by creating a business blog that showcases credibility, drives traffic from your most qualified leads and promotes your business. Need help with creating content for your blog? Check out our free marketing calendar to catalog, organize, and schedule your content.