A blog is one of the most simple and cost-effective ways to promote your small business. If done correctly, blogs will drive traffic to your site, establish you as an authority in your profession, and increase your sales.
Plan Your Content
The biggest reason small businesses don’t have a blog is not enough time or ideas. However, carving out a little bit of time for planning can give you enough ideas to keep your blog flowing for weeks or possibly months.
So, how can you come up with ideas? One idea is to post answers to questions your customers frequently ask you. For example, a cleaning business may get questions about disinfecting and protection against COVID-19. You could write an informative post about how your business uses products that protect against COVID-19.
Google Adwords Keyword Tool is a helpful way to find keyword phrases that customers are using to search for services you offer. Once you have identified a keyword phrase, make it your blog title. This is a simple yet effective way to drive traffic to your site.
If you don’t think you have enough time to write an effective, consistent blog, outsource your writing. There are many platforms such as Upwork where you can find writers that specialize in your industry.
Ready to plan your content? Check out our FREE content calendar template for small business owners
Consistency is key when it comes to your blog. Don’t start a blog and abandon it after a short time. Showing inconsistency in your blogging can reflect how you run your business to people that don’t know you. Choose a frequency you are comfortable with and can maintain. Aim for at least once a week.
Search engines like fresh content, so the more often you publish a blog, the more likely your website will begin to climb search engine rankings.
Need blog article ideas? Here’s how to come up with great article ideas to fill up your content calendar!
Pay Attention to Word Count
You want to make every word count in your blog. As a general rule of thumb, most blogs should be between 500 to 600 words unless it is a very specific post. Once you get past 600 words, you are better off using those words for an additional post that will help you rank in Google.
Find Your Voice
Give some personality to your blog. If you outsource, try and stick with one person so your writing style doesn’t change. Try to keep the sales pitch at a minimum. People are less likely to respond or share a blog that is shoving a sale down their throat. Instead, reflect the human face of your small business and people will be more likely to buy your products and services.
A blog is one of the most simple and cost-effective ways to promote your small business. If done correctly, blogs will drive traffic to your site, establish you as an authority in your profession, and increase your sales. If you are ready to start blogging but feeling overwhelmed, we can help! Check out our free resources, virtual courses, one on one audit options and much more!