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Ways to Use Canva For Your Small Business Marketing

When it comes to marketing, it can be difficult for small business owners to know where to begin. If you are looking for ways to bring your brand to life, but don’t have much experience with advanced design software, Canva has a solution for you. 

Instagram Stories 

With 500 million active Instagram Stories users, this is a fantastic way to engage with potential customers. Canva has hundreds of Instagram Story templates to choose from. These drag and drop templates allow small businesses to make their story unique.

Using Canva’s templates allows you to give your marketing efforts a sophisticated and strategic impact. Simply select your template and begin editing. You can add animated elements, like Breathe, which allows images to individually load milliseconds after each other and continue to grow larger until they have filled the square. 

To be successful with your Instagram stories, you have to capture your audience, or they will click right past you. Using animation in your Instagram Story is an awesome way to bring attention to your business. When the mind notices movement, it is a natural reaction to take a moment and investigate. This gives you time to capture your audience with the eye-catching graphics Canva offers. 

Once you have finished your story, preview, download, and post! 

Facebook Ads 

Do you know that you don’t have to hire a graphic designer to create beautiful ads for your small business? With Canva, you can create impressive ads that match your brand identity. 

Canva makes it painless to design ads using a web-based interface.

When you log on to Canva, you will choose the Instagram Ad option. Yes, you will still be creating a Facebook Ad. The Instagram template is 1080 x 1080 pixels, which creates a perfect square. These are the dimensions Facebook looks for when approving your ad. For beginning designers, it is much easier to stick with the Instagram Ad choice. Once you click on the Instagram Ad, begin designing. Add images and text. Facebook will not approve any ad over 20% text; be mindful of your word choice. 

Flyers

Flyers may not be as chic as they were back in the day, but that doesn’t mean they aren’t still an effective marketing strategy. People today are flooded with emails and digital marketing, and don’t always trust every digital advertisement they run across. Print medium however, seems to carry a sense of legitimacy in today’s world. 

Flyers are a powerful way to gain attention for your business or events. You may be thinking, “when in the world would I hand out a flyer?” A commercial cleaning business, for example, often gives presentations to large groups of business owners to earn their business. After a presentation, hand out stylish, eye-catching flyers with your information and the services you provide. Don’t be too wordy, though. There is an art behind the perfect flyer. Less is more. Don’t overwhelm your audience with too many bright colors and ineffective graphics. The great thing about Canva is that you can make unlimited designs until you create the perfect one. 

Capture your audience’s attention with an easy to design flyer, effective in size, design, and style.

Reviews

One primary principle used in marketing is social proof. This happens through word-of-mouth and written reviews. Stand out from the competition by using Canva to create noteworthy reviews for your website, social media, and presentations.

To design a review on Canva, choose a template and customize the graphics to tailor your brand and bring your personality to life. 

These are just a few of the ways Canva can help your small business marketing efforts. Canva offers a free subscription where small business owners can use much of their software. Canva makes small business marketing simple, fun, and effective. Open your free account!

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