On Track

With Shanna Goodman

Episode 2: What I Learned About Pursuing Purpose from David Sedaris

Small business inspiration can strike anywhere, and from a variety of different kinds of inspiration. 

Bestselling author David Sedaris is a masterclass in pursuing purpose, though you might not think of him as an obvious role model for small business growth. In this episode, marketing strategist Shanna Goodman talks through her biggest take-aways from a recent binge of the author’s Masterclass series on storytelling and her re-reading of his books. 


Resources mentioned in this episode:

  • The Best of Me by David Sedaris 
  • Naked by David Sedaris 
  • Theft by Finding by David Sedaris 
  • Dress Your Family in Corduroy and Denim by David Sedaris 
  • Me Talk Pretty One Day by David Sedaris 


Up Next...

Small business growth expert, Shanna Goodman, will share practical and applicable steps on the mindset and mechanics of pursuing purpose in your small business. 

Topics include: uncovering your purpose and how to continuously anchor yourself to it, how to overcome procrastination, and even nitty gritty details like how to position yourself online so that you’re found by your ideal clients. 

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. 

Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.