On Track

With Shanna Goodman

Episode 3: How to Market Your Local Service-Based Small Biz Like a Pro

Today we’re talking about some mechanics of small business ownership- specifically how to market your local service-based small business like a pro. 

We’re going to tackle this in a few categories: 

  • Top Priorities Checklist for local service-based businesses
  • Online Marketing 
  • Everything Google
  • Social Media Marketing 
  • And a crash course in Search Engine Optimization, or SEO 

In future episodes, we’ll dive into specifics on these topics, but today is a broad overview for local service-based small business owners. 


Resources we discuss in this episode:

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Small business growth expert, Shanna Goodman, will share practical and applicable steps on the mindset and mechanics of pursuing purpose in your small business. 

Topics include: uncovering your purpose and how to continuously anchor yourself to it, how to overcome procrastination, and even nitty gritty details like how to position yourself online so that you’re found by your ideal clients. 

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. 

Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.