Shanna Goodman 
Part of effectively reaching your ideal customer is gathering information on what their needs are and how they’re currently interacting with your business. We have a few tools that we use on a regular basis to gain insight on customer behavior- Spyfu, Hotjar, and ArcGIS. They’re all web-based and require an account, though some offer … Read more
If you ask any marketer worth their weight in salt how they feel about analytics, you are likely to hear rave reviews about their analytics tools, and possibly a diatribe about the perils of not being “data-driven”. So, just how valuable are analytics? Are you connecting your analytics to actions? If your answer to the … Read more
This book is a real doorstopper. As in, it’s so thick and heavy that it could hold a door- a big, heavy cathedral door. A huge book is a great thing when it’s filled with great ideas, right? The subheading of the book is The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers … Read more
As marketers, if there is one thing that we are all aware of it’s the fact that the world of marketing is constantly changing. We spend countless hours creating content through the process of well-defined strategies, only to discover that there is a new and improved way to do what we do. That my friends … Read more
Lean UX is a term that has gained increasing popularity in the last few years, and it’s easy to see why. Collaborative, fast, results-oriented—sign me up! Now, what exactly is Lean UX and how is it used in day-to-day business? What is Lean UX? “Lean” as a concept is nothing new. It has been used … Read more
Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work … Read more
Website design can be tricky. Your website is the center of your business hub and is the digital storefront. It’s the first place people look when they hear about you and it’s the first place they look when considering applying for a job. Your website is – or should be – your biggest marketing asset … Read more
Building a Story Brand by Donald Miller is one of the best resources we’ve found on how to craft a compelling company story to appeal to prospective customers. Take-away #1: No one cares. It’s your job to make people care about what you’re selling. There is so much noise competing for our attention. We are … Read more