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I read Sun Tzu’s Art of War several years ago. Have you heard of it? The book is a military treatise written around 5th century BC and reads like a Proverbs of war strategy, with sections entitled, Initial Estimations, Planning Offensives, Incendiary Attacks, and Employing Spies. I felt pretty badass reading it, to be honest.
At some point or another in your business, you will have a slow spot. You can either fall into a funk, or you can get ahead of the pack by implementing some easy things that will help you make more sales later. These ideas can also be used to steady seasonal or cyclical work.
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