5 Ways to Reach Your Small Business’ Ideal Target Audience

Understand Their Online Habits The very first and most important step to reaching your small business’ ideal target audience is understanding who they are and what their typical buying habits are. As part of your small business marketing plan, you’ll dive into this topic during the “insight” portion. Understanding your target audience’s buyer’s journey is … Read more

Search Marketing: How to Do It Well & What to Measure

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Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work … Read more