A podcast that explores the mindset & mechanics of pursuing purpose with your small business.

– Recent Episodes –

Episode 13: Top 4 Ways to Attract New Clients for Your Professional Organizing Business

The simplest and most effective ways to attract clients for your professional organizing business might surprise you.


Episode 12: Why Small Businesses Need a Blog & How to Get Started

A blog is one of the most simple and cost-effective ways to promote your small business. If done correctly, blogs will drive traffic to your site, establish you as an authority in your profession, and increase your sales.


Episode 11: How to Get Financially Fit with Jamie Trull

You can’t scale a business that isn’t profitable. Small business financial literacy coach and profit strategist Jamie Trull shares how to get financially fit in this episode.


Episode 10: How to Make Business Travel Easier & More Fun

Business travel doesn’t have to be a drag. In this episode, Shanna shares some simple tips to reduce stress and build in more things that you enjoy.


Episode 9: Defining Vision with Mary Houlihan

Spiritual life coach, Mary Houlihan joins On Track to share her journey feeling unfulfilled in her sales career, grappling with what making a difference means, and then stumbling upon an entirely new and unexpected career.


Episode 8: Rethinking Possibilities with Molly Mahar

In this episode, Molly Mahar shares her journey helping women reclaim intimate, honest, and joyful relationships, all while rethinking what’s possible in life.


Episode 7: Taking Bold Risks with Adam Auriemma

Adam Auriemma joins On Track with Shanna Goodman to discuss his journey of channeling his love of media and ability to write and edit into service-based journalism.


Episode 6: Practice, Not Perfection

Overcoming perfectionism isn’t easy, but think about the concept of “practicing” instead. Just as someone “practices” yoga by pushing a little further each time, look for ways to just keep moving forward with your business.


Episode 5: How to Hire & Delegate Work With a Virtual Assistant

Virtual assistants (or VAs) can take many tasks off of your plate as a small business owner. In this episode, Shanna details exactly how to go about hiring and delegating work with a VA.


Episode 4: Write Your Purpose in Pen, Your Path in Pencil

In this episode, Shanna talks about how she explored, and ultimately found, her purpose, learning along the way to adapt her path according to what was in front of her.


Episode 3: How to Market Your Local Service-Based Small Biz Like a Pro

Today we’re talking about some mechanics of small business ownership- specifically how to market your local service-based small business like a pro.


Episode 2: What I Learned About Pursuing Purpose from David Sedaris

In this episode, marketing strategist Shanna Goodman talks through her biggest take-aways from a recent binge of the author’s Masterclass series on storytelling and her re-reading of his books.


Small business growth expert, Shanna Goodman, will share practical and applicable steps on the mindset and mechanics of pursuing purpose in your small business. 

Topics include: uncovering your purpose and how to continuously anchor yourself to it, how to overcome procrastination, and even nitty gritty details like how to position yourself online so that you’re found by your ideal clients. 

Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years. 

Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother. 

– Recent Blog Posts –

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