OnTrack
A podcast that explores the mindset & mechanics of pursuing purpose with your small business.
– Featured Episode –
– Recent Episodes –
Episode 5: How to Hire & Delegate Work With a Virtual Assistant
Virtual assistants (or VAs) can take many tasks off of your plate as a small business owner. In this episode, Shanna details exactly how to go about hiring and delegating work with a VA.
Episode 4: Write Your Purpose in Pen, Your Path in Pencil
In this episode, Shanna talks about how she explored, and ultimately found, her purpose, learning along the way to adapt her path according to what was in front of her.
Episode 3: How to Market Your Local Service-Based Small Biz Like a Pro
Today we’re talking about some mechanics of small business ownership- specifically how to market your local service-based small business like a pro.
Episode 2: What I Learned About Pursuing Purpose from David Sedaris
In this episode, marketing strategist Shanna Goodman talks through her biggest take-aways from a recent binge of the author’s Masterclass series on storytelling and her re-reading of his books.
Episode 1: How To Find What’s Meaningful For You (An Introduction To The AMP’D On Track Wheel)
Over the years of helping small business owners grow, marketing strategist Shanna Goodman developed a framework she calls the AMP’D On Track Wheel.

Small business growth expert, Shanna Goodman, will share practical and applicable steps on the mindset and mechanics of pursuing purpose in your small business.
Topics include: uncovering your purpose and how to continuously anchor yourself to it, how to overcome procrastination, and even nitty gritty details like how to position yourself online so that you’re found by your ideal clients.
Shanna Goodman has been helping small businesses grow in meaningful ways for more than 16 years.
Raised by entrepreneurs, she is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, Create & Cultivate, and Working Mother.
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