Creating Customer Evangelists (Key Take-aways)
Have you ever given a passionate recommendation for a product or service? Do your customers tell their friends and family about your company?
book summaries
Tools of Titans (Key Take-Aways)
This book is a real doorstopper. As in, it’s so thick and heavy that it could hold a door- a big, heavy cathedral door. A huge book is a great thing when it’s filled with great ideas, right? The subheading of the book is The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers … Read more
Craft a Compelling Company Story- Building a Story Brand (Key Take-aways)
Building a Story Brand by Donald Miller is one of the best resources we’ve found on how to craft a compelling company story to appeal to prospective customers. Take-away #1: No one cares. It’s your job to make people care about what you’re selling. There is so much noise competing for our attention. We are … Read more