AMP'D

The 3 Best Business Intelligence Tools for Marketers

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Part of effectively reaching your ideal customer is gathering information on what their needs are and how they’re currently interacting with your business. We have a few tools that we use on a regular basis to gain insight on customer behavior- Spyfu, Hotjar, and ArcGIS. They’re all web-based and require an account, though some offer … Read moreThe 3 Best Business Intelligence Tools for Marketers

Lean UX to Drive Customer Conversion

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Lean UX is a term that has gained increasing popularity in the last few years, and it’s easy to see why. Collaborative, fast, results-oriented—sign me up! Now, what exactly is Lean UX and how is it used in day-to-day business? What is Lean UX?  “Lean” as a concept is nothing new. It has been used … Read moreLean UX to Drive Customer Conversion

Search Marketing: How to Do It Well & What to Measure

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Search marketing comprises both organic and paid channels for positioning your company’s website in search engine results pages (SERPs) within Google, Bing, and the secondary search engines. You may be fully aware of this, but regardless of your familiarity with these digital marketing channels, there are likely times where getting started or trying to work … Read moreSearch Marketing: How to Do It Well & What to Measure